With today’s crowded marketplace, companies that attempt to appeal to all may find themselves appealing to none. That’s where marketing targeting comes into play. By concentrating on certain segments of customers who are most likely to make a purchase, businesses are able to personalize the experience, cut costs, and enhance ROI.
This blog goes into great depth about targeting types, effective business targeting techniques, examples of target marketing in practice, and how segmentation and targeting together make up a successful marketing plan.