In the ever-evolving landscape of search engine optimization, knowing what your competitors are ranking for—and you’re not—is a golden opportunity. This is where SEO gap analysis comes in. It’s not just about playing catch-up; it’s about overtaking competitors by filling content and keyword gaps with precision.
A step-by-step explanation of how to conduct an SEO gap analysis and stealing your competitor’s traffic in your online funnel.
Step 1: Determine Your Top Competitors
The very first thing in any SEO analysis to-do list is understanding who precisely are your actual competitors—not your business rivals but your search ranking rivals. They may or may not be your business rivals but pages that rank for your target keywords. To find them, you can use:
- Ahrefs Site Explorer
- SEMrush Domain Overview
- Ubersuggest Competitive Analysis